Shandong Zhaokun Construction Machinery Co., Ltd. participated in the 2024 Brand Going Overseas Marketing Summit organized by Huazhi Big Data

Recently, Shandong Zhaokun Construction Machinery Co., Ltd. participated in the 2024 Brand Going Overseas Marketing Summit organized by Huazhi Big Data. The summit gathered many industry experts and enterprise representatives to discuss the new trend, new opportunities and new challenges of brand going overseas. During the meeting, leaders from Jinan Bureau of Commerce and official representatives from Google and TikTok gave a wonderful explanation to the participants, analyzing and providing practical solutions to the current fierce competition on cross-border e-commerce platforms, the difficulty for enterprises to acquire customers, and the high cost of acquiring customers.

With the acceleration of globalization and the continuous development of digital technology, more and more enterprises have started to focus on overseas markets, seeking a broader space for development. However, in the face of the complex and changing international market environment and increasingly fierce competition, how to effectively expand overseas markets, reduce the cost of customer acquisition, and enhance the brand impact has become the focus of attention of many enterprises.

At the summit, the leader of Jinan Bureau of Commerce first analyzed the current development status and future trends of the cross-border e-commerce industry. He pointed out that with the deepening development of global economic integration, the cross-border e-commerce industry will usher in a broader development prospect. However, at the same time, enterprises are also facing many challenges, such as fierce market competition, diversified consumer demands, and ever-changing regulations and policies. Therefore, enterprises need to continuously improve their competitiveness, strengthen brand building and optimize supply chain management to cope with market changes.

Subsequently, official representatives from Google and TikTok gave in-depth explanations on overseas Google promotion and social media marketing respectively. Combining rich cases and practical experience, they provided participants with many practical tips and landing programs. For example, in terms of Google promotion, enterprises can improve advertisement effect by accurately positioning the target audience, optimizing keyword selection, and improving advertisement quality score; in terms of social media marketing, enterprises can make full use of the traffic advantage of platforms such as TikTok, and attract users' attention through creative content to enhance brand exposure and user stickiness.

Shandong Zhaokun Engineering Machinery Co., Ltd., as one of the participating companies, highly recognized the content of the summit. The company representative said that by participating in this summit, they not only gained a deep understanding of the current development trends and market competition in the cross-border e-commerce industry, but also learned many practical marketing skills and implementation plans. In the future, the company will continue to increase its investment in overseas markets, actively expand its business areas, enhance its brand influence, and lay a solid foundation for the international development of the company.